Privacy Policy

Effective Date: February 2, 2026
Last Updated: September 2, 2026

Secure Family Insurance / Secure-Fi (“SFI,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, retain, and protect information when you visit our website at https://secure-fi.com/, submit a form, request insurance information or a quote, contact us, communicate with us by telephone, email, or text message, or otherwise interact with our services.

1. Information We Collect

Depending on how you interact with us, we may collect:

Information You Provide

First and last name
Email address
Telephone or mobile phone number
Mailing address
ZIP code and state
Date of birth
Gender
Insurance coverage preferences
Desired coverage amount
Desired policy term
Tobacco-use information
Information concerning health or medical history that you voluntarily provide as part of an insurance inquiry or application
Information provided through contact forms, quote requests, callback requests, or recruiting inquiries
Any other information you voluntarily provide to us

Automatically Collected Information

We may automatically collect certain technical information, including:

IP address
Browser type
Device type
Operating system
Pages visited
Date and time of visits
Referring website or URL
General website usage information
Cookie and analytics information

Communication Information

If you communicate with us by telephone, email, text message, or other communication method, we may maintain records of those communications, including your phone number, email address, message content, and communication history.

2. How We Collect Information

We may collect information:

Directly from you through website forms, quote requests, applications, contact forms, telephone calls, emails, text messages, and other communications.
Automatically through cookies, analytics tools, pixels, and similar website technologies.
From service providers and business partners that help us operate our website, communications, customer-support systems, or insurance-related services.

3. How We Use Your Information

We may use your information to:

Respond to quote requests and inquiries.
Provide information about life insurance products and coverage options.
Help you understand available insurance options.
Schedule callbacks, appointments, or conversations.
Assist with applications and requested insurance services.
Provide customer service and support.
Send requested communications by email, telephone, or text message.
Maintain communication preferences and opt-out records.
Improve our website, services, and communications.
Maintain security and prevent fraud or abuse.
Comply with applicable legal and regulatory requirements.
Protect our rights, property, and users.

We do not use your personal information for unrelated marketing purposes without appropriate consent where consent is required.

4. Insurance and Health Information

When you request life insurance information or begin an insurance application, you may voluntarily provide information concerning your age, health, tobacco use, coverage needs, family circumstances, or other information relevant to an insurance inquiry.

This information may be used to help identify or discuss insurance options and, where appropriate, facilitate an inquiry or application with an applicable insurance carrier or insurance service provider.

Submitting information does not guarantee approval, eligibility, coverage, pricing, or issuance of an insurance policy.

Insurance eligibility, underwriting, rates, coverage, and policy issuance are determined by the applicable insurance carrier and the terms of the applicable policy.

5. SMS and Text Messaging

If you provide your mobile telephone number and affirmatively consent to receive text messages, we may send SMS/text messages relating to your inquiry or the services you requested.

Depending on the consent you provide, messages may include:

Quote follow-up
Responses to inquiries
Appointment confirmations and reminders
Requested insurance information
Application-related communications
Customer service communications
Recruiting or agent-opportunity communications that you specifically requested

Message frequency varies based on your interaction and requests.

Message and data rates may apply.

You are not required to consent to receive marketing text messages as a condition of purchasing insurance or submitting an inquiry.

You may opt out of SMS communications at any time by replying STOP.

For assistance, reply HELP.

After opting out, you may receive a final confirmation message regarding your request.

Consent to receive text messages is not a condition of purchasing insurance or receiving services.

Mobile carriers are not liable for delayed or undelivered messages.

6. Mobile Information and SMS Consent

No mobile information will be shared with third parties/affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use-case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We do not sell or rent mobile telephone numbers.

We do not sell, rent, or share SMS opt-in information or SMS consent records with third parties or affiliates for their own marketing or promotional purposes.

Your consent to receive text messages from Secure Family Insurance is specific to Secure Family Insurance and is not transferable to another company.

7. Email Communications

If you provide your email address and consent to receive communications, we may send emails concerning:

Your inquiry
Requested insurance information
Quotes or applications
Appointments
Customer service
Services you have requested
Recruiting information you have requested
Other communications for which you have provided appropriate consent

You may unsubscribe from promotional emails by using the unsubscribe link contained in the applicable email.

Service-related communications may continue when reasonably necessary to respond to your request or provide a service you have requested.

8. How We Share Information

We do not sell your personal information.

We may share information when reasonably necessary to operate our business and provide requested services, including with:

Insurance carriers
Licensed insurance agents
Insurance-related service providers
Customer relationship management providers
Website and hosting providers
Email and SMS communication providers
Scheduling providers
Analytics and technology providers
Customer-support providers
Professional service providers acting on our behalf
Government authorities, courts, regulators, or law-enforcement agencies when required by law
Parties involved in a merger, acquisition, sale, restructuring, or other business transaction

Service providers may process personal information on our behalf for authorized business purposes.

We do not share mobile information, SMS opt-in data, or SMS consent records with third parties or affiliates for their own marketing or promotional purposes.

9. Cookies and Tracking Technologies

Our website may use cookies, pixels, analytics tools, and similar technologies.

These technologies may be used to:

Operate the website
Improve website functionality
Remember preferences
Understand website traffic and usage
Measure marketing and advertising performance
Maintain website security

You may be able to control or disable cookies through your browser settings or available website cookie controls.

Disabling certain technologies may affect website functionality.

10. Analytics and Advertising

We may use third-party analytics, advertising, and website-performance services.

These services may collect information such as IP address, device information, browser information, pages visited, referring URLs, and website interactions.

We may use this information to understand website usage, improve our services, and measure marketing effectiveness.

Where required by applicable law, we will obtain appropriate consent before using non-essential tracking technologies.

11. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

Respond to inquiries
Provide requested services
Maintain business and communication records
Comply with legal and regulatory requirements
Resolve disputes
Prevent fraud
Enforce agreements
Protect our legal rights

Retention periods may vary depending on the type of information and the reason it was collected.

When information is no longer reasonably necessary, we may delete, anonymize, or securely dispose of it, subject to applicable legal and regulatory requirements.

12. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no website, electronic transmission, database, or storage system can be guaranteed to be completely secure.

13. Your Privacy Rights and Choices

Depending on applicable law and where you reside, you may have rights concerning your personal information, including the right to:

Request access to personal information we maintain about you.
Request correction of inaccurate information.
Request deletion of certain personal information, subject to applicable exceptions.
Request information about how your information is collected and used.
Object to or restrict certain processing.
Withdraw consent where processing is based on consent.
Opt out of marketing communications.
Opt out of SMS communications by replying STOP.

To make a privacy request, contact us using the contact information provided below.

We may need to verify your identity before completing certain requests.

14. European Economic Area and United Kingdom Residents

If the GDPR or UK GDPR applies to your personal information, we will process personal information only where an appropriate lawful basis exists.

Depending on the circumstances, the lawful basis may include:

Your consent.
Performance of a contract or steps taken at your request before entering into a contract.
Compliance with a legal obligation.
Our legitimate business interests where those interests are not overridden by your rights and interests.
Protection of vital interests where applicable.

Where processing is based on consent, you may withdraw your consent at any time.

Withdrawal of consent does not affect the lawfulness of processing that occurred before consent was withdrawn.

Where applicable, you may have the right to lodge a complaint with your local data protection authority.

15. International Data Transfers

Some of our service providers may process or store information in countries outside the country where you reside.

Where applicable law requires safeguards for international transfers of personal information, we will use appropriate legal mechanisms and contractual safeguards.

16. Children’s Privacy

Our website and services are intended for adults and are not directed toward children under 13.

We do not knowingly collect personal information from children under 13.

If you believe that a child has provided personal information to us, please contact us so that we can take appropriate action.

17. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices, security, content, or policies of third-party websites.

We encourage you to review the privacy policies of third-party websites before providing them with personal information.

18. Do Not Track

Some browsers provide a “Do Not Track” setting.

Because there is not currently a universally accepted technical standard for responding to these signals, our website may not respond to every Do Not Track signal.

Where required by applicable law, we will honor legally recognized privacy preference signals.

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

When changes are made, we will update the “Last Updated” date at the top of this page.

20. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please contact:

Secure Family Insurance / Secure-Fi

Website: https://secure-fi.com/

Contact: (314) 228-1225

Email: support@secure-fi.com

Phone: (314) 228-1225

Mailing Address: 5012 Brittany Downs Drive, Cottleville, MO 63304